I fell in love with cargo bikes at Cargobike.jetzt — after test-riding more models than I can count, I’ve been a devoted rider ever since. It was here that I also understood why the Verkehrswende isn’t just a political vision but a lived, practical shift. And without clear, intelligent political communication, even the best vision for the future won’t make it past the talking stage.

One of my key projects was Flottes Gewerbe, where I developed the concept and created both the text and design for the product catalog and website. The project later won the state award “Wir machen Mobilitätswende” in the category Antriebswende. Since 2020, the Ministry of Transport has honored people and projects with a tangible impact on sustainable mobility — and knowing my work helped secure that recognition remains a highlight of my time there.

I also created press releases, social media posts, and additional campaign materials. More importantly, I learned something fundamental: when conviction and craft meet, communication becomes not just effective — but meaningful.